2. Collection of Personally Identifiable Information and other Information
When you use our Website, our social media platforms, we collect and store your personal information which is provided by you from time to time. We may also collect certain information about your device or usage by automated means or by using technologies such as cookies, web server logs, web beacons and others. Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience. This allows us to provide services and features that most likely meet your needs, and to customize our Website to make your experience safer and easier. More importantly, while doing so we collect personal information from you that we consider necessary for achieving this purpose.
In general, you can browse the Website without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the Website. We may automatically track certain information and activity about you based upon your behaviour on our Website. We use this information to do internal research on our users’ demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may include, but not be limited to the URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, your IP address your browsing activity and actions on our website.
We may collect personal identifiable information from you when you save or otherwise provide us this information when you set up a free account with the Site OR when you communicate with us via phone, email, chat, etc OR when you fill an entry to participate in any contest, promotion or survey, etc. OR when you participate at one of our events, etc. As a result of these actions you might supply us with personal information, such as your name, e-mail and postal addresses, phone number(s), credit card information, names of people to whom purchases have been shipped including address and telephone numbers, IP addresses, product interest information and in certain circumstances, your opinions and individual preferences, etc (collectively “Personal Information”). You may also provide us with information like password, physical health condition; medical history, sex, etc. (collectively “Sensitive Information”) for availing the services at our Site.
This Site is directed to be used by adults only who are above the age of 18 years. If you are not an adult, while you may look at our Site, but you should not make a purchase, register, or submit personal information to us. We or our associates / affiliates do not knowingly collect information from minors. Minors should not be using the Site with any personal information. In an event of default by the minor, the parent or the guardian will be liable to compensate for whatsoever damages arising out of such wrongful use by the minor.
We use data collection devices such as “cookies” on certain pages of the Website to help analyse our web page flow, measure promotional effectiveness, and promote trust and safety. “Cookies” are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a “cookie”.
If you choose to buy on the Website, we collect information about your buying behavior.
If you transact with us, we may collect some additional information, such as a billing address, and our payment partners will process your credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders.
If you choose to post or submit messages on our forms, message boards, chat rooms or other message areas or leave feedback, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.
If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you.
We collect personally identifiable information (email address, name, phone number etc.) from you when you set up a free account with us. While you can browse some sections of our Website without being a registered member, certain activities (such as placing an order) do require registration. We do use your contact information to send you offers based on your previous orders and your interests. You can opt out of our promotional emails by clicking on the “Unsubscribe” link at the bottom of every email.